Patio, a new standard of pure living

笪洁、 胡静雅、 袁源

Qinyuan, a subsidiary of Unilever, is a leading brand in China's water purification industry. Qinyuan hopes to awaken consumer demand through category education, strengthen brand recognition and favorability, and expand a larger market.

Case details

Brand: Qinyuan

Brand owner: Unilever

Main agency: Leo Group Digital Technology Co., Ltd.

Put on the market: Mainland China

Delivery time: September 14th-November 11th, 2020

Industry: Home Appliances

Media channels: video platforms, social media

Budget: 9 million

Case summary

In the Chinese market, 100% of consumers know that there are some problems with China's water quality, but only 15% of consumers will choose to use a water purifier.

The marketing done by most water purifier merchants is to compete with 15% of consumers who have already considered buying...

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