Campaign details
Award show: ROI FestivalAward category: Event planning and managementAward level: GoldBrand: OppoBrand owner: BBK Industry category: Electronics and computersCampaign name: 'New Year's Strange Encounter'Agency: MatchRelease date: December 2018Budget: RMB 10-20 millionCountry: China
Background
In 2018, the launch of the R17 Pro model, a mid-range smartphone of Oppo, coincided with New Year's Day in the Western calendar, leading into the Chinese New Year period. In recent years, many traditional rituals and customs that are part of the Chinese New Year festival have...