Case details
Brand: Chaoqinengen 3
Brand owner: Nestle
Main Agency : Mindset China
Secondary agency: Publicis China
Put on the market: Mainland China
Launch time: June 19, 2019-December 31, 2019
Industry: Dairy Products
Media channels: short video platform, video platform, social media, OTV
Budget: 35 million
Case summary
Through analysis and understanding of the actual needs of Chinese mothers when raising children, we realize the importance of the issue of babies' sensitivity. For this reason, we have designed a more efficient communication strategy to meet the different needs of mothers,...