Case details
Brand: Menglong
Brand owner: Unilever
Main Agency: Shanghai Fohai Forui Advertising Co., Ltd.
Put on the market: Mainland China
Delivery time: April 2020-August 2020
Industry: Food
Media channels: video platforms, TV, social media
Budget: 5 million
Case summary
The Menglong matcha flavor, as the most fun and local innovative product in Menglong China's history, met the virtual girl Imma in the most dynamic #NeverStopPlaying event in history. This subversive creativity in collaboration with virtual characters is the first for any food and tea brand in the field of Menglong,...