Case details
Brand : L'Oreal Paris Makeup
Brand owner : L'Oreal Paris
Main Agency : Mindset China
Secondary agency company : Aoweisi
Put on the market : Mainland China
Launch time : June 6, 2019-June 18, 2019
Industry : Cosmetics
Media channels : social media, life review apps, offline activities
Budget : 3.5 million
Case summary
In recent years, base makeup has become an important cosmetics category in Asia. Therefore, L'Oréal Paris took advantage of Dongfeng to release their latest generation of base makeup product-Red Fat Cushion, and then regained...