Case details
Brand: KFC
Brand owner: Yum China
Main Agency: Mindset China
Put on the market: Mainland China
Launch time: 2020.2.14-2020.3.22
Industry: Catering
Media channels: live broadcast, social media
Budget: 0
Case summary
League of Legends is the most popular e-sports game in the world. In the beginning of 2020, due to the impact of the epidemic, the LPL spring competition, which Chinese players are most concerned about, had to be postponed, which also led to the stagnation of the long-term marketing resources of KFC, the event sponsoring partner, in...