Campaign details
Brand: JeepBrand owner: Fiat Chrysler AutomotiveAgency: Inspira Marketing GroupMarket: United States
Challenge and business objectives
For 15 years, Jeep had served as a presenting sponsor of the Winter X Games, but its on-site experience had become all too familiar to fans. Looking for change, Jeep sought to reinvent the experience and connect with the X Games consumer who lives life with the adventurous spirit that the brand is renowned for.
With this in mind, Jeep specifically wanted to maximize on-site demonstrations and generate purchase intent by celebrating the aspirational qualities of...