Jacobs Monarch:"Open the door! Meet your guests!"
Agency: e:mg
Launch date: 5 December 2014
Duration: 5 December 2014 – 9 March 2015
Media used: Package, TVC, TV show, Digital, BTL, Social Networks.
Target audience:Women 25-45
Challenge + Business Objectives
Tasks:
- To support the main message of the brand "Aromagic brings us closer together!"
- To activate the new platform "Great taste brings great guests"
- To increase top-of-mind and occupy emotional space in just 2 months
Challenge:
To achieve such tasks brands usually need huge budgets and a lot of time to conduct a large-scale TV campaign. We didn't...