IBM: Cognitive Collection

IBM, the multinational technology company, showed the potential of its AI platform Watson in Australia by applying its capabilities to fashion.

Campaign details

Brand: IBMAgency: Ogilvy & Mather SingaporeCountry: Australia

Challenge & Business objectives

IBM is at the forefront of cognitive computing in the world. Its technology augments human intelligence, and IBM Watson is the AI system at the centre of this technology.

Watson can understand and learn languages, reason and interact with humans and process vast amounts of data that humans would find almost impossible to process in a lifetime. But many didn't understand its capabilities or business applications, so Watson needed to show its potential in the real world and prove it could make...

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