Hong Kong International Airport (HKIA): Ho Ho Sik
The Association of Accredited Advertising Agencies of Hong Kong Tel: (852) 2882 8161 Fax: (852) 2890 5083 Website : www.aaaa.com.hk Address: Suite 1906 Two Chinachem Exchange Square, 338 King's Road, North Point, Hong Kong
Brand Name: Hong Kong International Airport (HKIA)
Product Type or Description: Airport Catering Service, Travel/Tourism
Campaign Title: "Ho Ho Sik"
Agency: Euro RSCG Hong Kong
Media agency: Mindshare
EXECUTIVE SUMMARY
Instead of utilising traditional media, Hong Kong International Airport (HKIA) let travellers speak for themselves and facilitated the spread of their word-of-mouth around...