Case details
Brand : Green Arrow Chewing Gum
Brand owner : Mars Wrigley
Main Agency : MediaCom Competitive China
Secondary agency : Edelman
Holding Group : GroupM
Put on the market : Mainland China
Delivery time : January 8, 2020-January 28, 2020
Industry : Food
Media channels : social media, short video platform, H5
Case summary
Origin: New Year is an important node in the marketing of different categories and brands. Green Arrow Chewing Gum has always emphasized the connection between people, but it has always been biased towards...