Case details
Brand: P&G Rejoice P&G Rejoice
Brand owner: Procter & Gamble
Main Agency: Guangzhou Blue Cursor Market Consultant Co., Ltd.
Put on the market: Mainland China
Delivery time: 2019/10/21-2019/10/23
Industry: Daily Chemical
Media channels: social media, online media, short video platforms
Budget: 3 million
Case summary
Since entering the Chinese market in 1989, Rejoice has been with consumers for 30 years. On the occasion of the anniversary, the brand continues the core assets of "Shun", hoping to convey the brand proposition of "There is no end to life" , and...