Campaign details
Brand: ContoursAgency: FCB ChicagoCountry: USA
Executive summary
Contours is a small player in the premium stroller category, and was unnoticed next to well-known, big-budget competitors. The brand needed to find a creative way to showcase the design features and safety of its strollers, and intercept parents for pre-store consideration.
With a small budget of $55k, we created The Baby Stroller Test-Ride by Contours, a first-of-its-kind product demonstration that let parents experience what babies experience, but can't describe. We leveraged our small budget by then creating social content that brought more attention to the...