Campaign details
Agency network: UMAgency group: IPG Mediabrands Type of company: Media Agency Entering country: Australia Brand: Coca-Cola Brand owner: Coca-Cola Industry: Consumer Goods Date range of activity: 20/12/2020 – 28/02/2021Markets activity: Australia Lead Media Agency: UM AustraliaBudget: USD $1 Million+ to USD $10 Million
Objectives
Launch a brand new and improved recipe that defends Coca-Cola's share of carbonated soft drinks.
- +5% Past 4 weeks consumption of Coca-Cola No Sugar (CCNS) YOY
- +3% Diet/No Sugar category
- +1% Share of...