Case details
Brand : Castrol Magnetic Protective Lubricant
Brand owner : Castrol
Main Agency : Mindshare Media
Put on the market : Mainland China
Delivery time : May 20-May 31, 2020
Industry : Lubricants
Media channels : social media, map APP, KOL
Budget : 3.5 million
Case summary
As a low-profile automotive lubricant category, Castrol Magneto has been providing car engine protection for "family guardians" so that they can protect their families uninterrupted while driving, but "family guardians" often Ignoring oneself is also a person who needs to be protected. In...