Campaign details
Brand: VisaBrand owner: VisaLead agency: AMV BBDOContributing agencies: Starcom, EndeavourCountry: GlobalIndustries: Credit cards & loansMedia channels: Competitions & contests, Events & experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencersBudget: Over 20 million
Executive summary
The World Cup needs no introduction
The seminal sporting fixture – an occasion unmatched in stature, audience or revenue. When the world's best footballers come together to pit their talents against one another. When the world's finest teams, and proudest footballing nations, compete for...