Campaign details
Brand: Tower InsuranceBrand Owner: Tower InsuranceLead Agency: Barnes, Catmur & Friends DentsuCountry: New ZealandIndustries: InsuranceMedia Channels: Newspapers, Online video, Outdoor, out-of-home, Radio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Believe it or not, insurance and Valentine's Day plans have something in common: people's minds are generally on other things.
Valentine's Day is a day when all loving couples share a romantic dinner… except those who have forgotten to book. So, to keep romance alive and relationships intact, Tower offered Valentine Insurance. An...