Campaign details
Brand: The Clean Cooking AllianceBrand owner: The Clean Cooking AllianceAgency: McCann Worldgroup IndiaMarket: IndiaIndustries: Charities & voluntary organisationsMedia channels: Competitions & contests, Events & experiential, Mobile & apps, Online video, Radio & audioBudget: Up to 500k
Executive summary
Environmental causes are something the Indian rural woman takes for granted simply because she has a basic awareness of the same as she has to face it every day. If it’s connected to something as fundamental as her cooking, which is an integral part of her daily...