Campaign details
Brand: The Alzheimer Foundation of ThailandBrand owner: The Alzheimer Foundation of ThailandAgency: Dentsu One (Bangkok)Market: ThailandIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Word of mouth, influencersBudget: 0k
Executive summary
Thanks to awareness campaigns which helped to promote the issue, Alzheimer's disease was widely known of in Thailand. However, the number of people suffering from Alzheimer's was still rising by 30,000 per year. So, with limited budget, instead of creating just another awareness campaign,...