Campaign details
Brand: Thai Health Promotion FoundationBrand owner: Thai Health Promotion FoundationLead agency: BBDO Bangkok Country: ThailandIndustries: Public healthMedia channels: Events & experiential, Packaging & design Budget: 500k - 1 million
Executive summary
In Thailand, there are more than 35 million drivers on the road. As a Buddhist country, 76% of Thai drivers have a monk statue placed on their cars' dashboard, because they believe that monk statues, being holy, can save them from road accidents. But, because of speed driving, Thailand still ranks second worst in the world for...