Campaign details
Brand: SpaceBrand owner: TurnerLead agency: InitiativeContributing agencies: Reprise Digital, CadreonCountry: ArgentinaIndustries: TV channels, services, programmesMedia channels: Content marketing, Online videoBudget: Up to 500k
Executive summary
Launching a TV series about Carlos Monzón presented several challenges: a television industry that is not booming, aggressive multiplatform competition for on-demand content and a complex character to tell a story about.
Who is Carlos Monzón? An Argentinian multi-world-champion boxer boasting 14 undefeated fights in the 1970s, a member of the jet set and an actor, who is...