Campaign details
Brand: SnickersBrand owner: Mars ChinaLead agency: BBDO ChinaContributing agencies: MediaComCountry: ChinaIndustries: ConfectioneryMedia channels: Competitions & contests, Events & experiential, Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Packaging & designBudget: 1 - 3 million
Executive summary
Chinese New Year (CNY) is the biggest festival in China, with celebrations lasting over two weeks. It is a season of family reunions, endless feasting and exchange of gifts. Unsurprisingly, CNY is the most profitable season for the chocolate category, with multiple brands offering customised...