Campaign details
Brand: ReebokBrand owner: ReebokLead agency: McCann Worldgroup India Country: IndiaIndustries: SportswearMedia channels: Events & experiential, Magazines - consumer, Online video, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio & audio, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
This is the story of how Reebok India managed to dramatically close the distance with Nike on some key parameters – especially brand consideration scores – in a very short space of time. It did this by creating a new purpose for fitness in the...