Campaign details
Brand: PuckBrand owner: Arla FoodsLead agency: FP7/DXBContributing agencies: PHD Dubai, Mint MenaCountry: Saudi ArabiaIndustries: Dairy products, fats, oilsMedia channels: Content marketing, Mobile & apps, Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
To make itself more relevant and drive sales in a busy consumption period, cheese brand Puck had to step outside the box in Saudi Arabia and earn the attention of urban Arab Saudi women amid the clutter of Ramadan recipes, emotional campaigns and promotions.
With our meaningful purpose of creating...