Campaign details
Brand: Prudential FinancialBrand owner: Prudential FinancialLead agency: In houseCountry: United StatesIndustries: InsuranceMedia channels: Cinema, Mobile & apps, Online video, Social mediaBudget: Up to 500k
Executive summary
In 2014, Prudential began planning a new technology solutions center to unite a critical business need with an important social initiative. The focus was on harnessing the talent within the veteran and military community, creating a strong pipeline of skilled workers for the enterprise. Guided by a belief that the power of business can have a meaningful impact on people's...