Campaign details
Brand: OvaltineBrand owner: FrieslandCampina VietnamLead agency: Climax InteractiveContributing agencies: Mindshare Vietnam, PervormCountry: VietnamIndustries: Hot drinksMedia channels: Online video, Outdoor, out-of-home, Social mediaBudget: Up to 500k
Executive summary
For the past five years, the growing-up milk segment has topped Vietnam's communication spend.1Brands keep introducing superior formulas that promise high-achieving kids with the potential to earn good money. That spoke volumes about what Vietnamese mums expect from their children. Trophies, or at the very least, high performers. They dream about little Einstein at...