Campaign details
Brand: Orange TunisiaBrand Owner: OrangeLead Agency: FP7/Tunisia, UM TunisiaContributing Agencies: Banni BanniCountry: TunisiaIndustries: Telephone & internet servicesMedia Channels: Content marketing, Events & experiential, Games & competitions, Mobile & apps, Online video, Public relations, Social media
Executive Summary
In Tunisia, a market driven by youth, Orange had the best 4G. But was not known for it.
We showed its speed and coverage by choosing Retro-gaming – a huge trend with Tunisian youth – and created a product demonstration that worked at its best – only on...