Campaign details
Brand: NutellaBrand Owner: FerreroLead Agency: PHD TaiwanCountry: TaiwanIndustries: Sauces, seasonings & condimentsMedia Channels: Events & experiential, Online video, Public relations, Social mediaBudget: 500k - 1 million
Executive Summary
When consumers think about eating breakfast at home, how can we tell them they can use Nutella to quickly make a delicious breakfast for their family? Our objective was to build up brand awareness and demonstrate how delicious and convenient Nutella is.
Media Idea:
Facebook live-streamed battle & Voting on Facebook to create social buzz
We invited...