Campaign details
Brand: Neste and PonsseBrand owner: Neste and PonsseLead agency: KurioContributing agencies: No-OfficeCountry: FinlandIndustries: Industrial & manufacturing, Tyres, fuel, accessories, servicesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
Unemployment is one of the biggest global problems of our times. In Finland, the direct costs of unemployment for society amount to €6bn annually. At the same time, 52% of Finns think they should be prouder of their work.
This was Finland's state of affairs when the country was getting ready for its 100...