Campaign details
Brand: Muthoot FincorpBrand Owner: MuthootLead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Financial servicesMedia Channels: Games & competitions, Online display, Online video, Search marketing, Social media, Websites & microsites
Executive Summary
Objective:
The financial services giant released silver coins featuring Rajnikanth to grow awareness of Muthoot Fincorp's association with the movie Kabali.
Campaign execution:
The campaign was kicked off with a video calling for entries from people showcasing their Kabali style. The best ones stood a chance to win a silver coin with the likeness of Rajnikanth on...