Campaign details
Brand: MagnumBrand Owner: UnileverLead Agency: Lola MullenLoweContributing Agencies: Golin, PHD, MullenLowe ProferoCountry: France, Germany, Italy, United KingdomIndustries: ConfectioneryMedia Channels: Cinema, Internet - general, Mobile & apps, Public relations, TelevisionBudget: 10 - 20 million
Executive summary
This paper shows how Magnum Double successfully grew sales and market penetration.
By creating a unified campaign, using Kendall Jenner as both our Release the Beast 'M-bassador' spokesperson, and as a media channel to reach her 77 million Instagram followers, we launched at the Cannes Lion festival. By...