Campaign details
Brand: Casting Crème GlossBrand owner: L'Oreal ParisLead agency: McCann WorldgroupCountry: IndiaIndustries: Hair careMedia channels: Content marketing, Integrated, Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, Print - general, unspecified, Social media, Television, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
Long, lustrous hair has always been the Indian woman's crowning glory. So, when it comes to indulging in hair products, she expects nothing less than the very best. While most hair products were delivering on 'care', hair colour made no such promise and was perceived...