Campaign details
Brand: Lady's ChoiceBrand owner: UnileverLead agency: Ogilvy Philippines Inc.Contributing agencies: Mindshare Philippines, JumperMarket: PhilippinesIndustries: Sauces, seasonings, condimentsMedia channels: Events & experiential, Livestreaming, Programmatic display, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
This is the story of how Lady's Choice (LC), a local dressings brand from the Philippines, rewrote the social media playbook through a social commerce campaign with an influencer-led shoppable cooking show, which ran on Facebook Live, Instagram Stories, and Precision Marketing assets. The groundbreaking campaign...