Campaign details
Brand: KFCBrand owner: QSR Stores Sdn BhdLead agency: Ensemble Worldwide, UM MalaysiaContributing agencies: Society MalaysiaCountry: MalaysiaIndustries: Restaurants & takeawaysMedia channels: Content marketing, Games & competitions, Livestreaming, Online video, Social mediaBudget: Up to 500k
Executive summary
KFC was on the verge of losing relevance among young adults – an important segment for a family-orientated brand. So we decided to engage with them where they normally spend most of their time: Facebook. We launched Malaysia's first Facebook Live gameshow, co-created with millennials in mind. The gameshow was a...