Campaign details
Brand: KFCBrand owner: QSR TradingLead agency: Ensemble Worldwide, UM MalaysiaContributing agencies: Society MalaysiaCountry: MalaysiaIndustries: Restaurants & takeawaysMedia channels: Games & competitions, Mobile & apps, Outdoor, out-of-home, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
KFC is a family-driven brand in Malaysia, but family traffic was declining. To bring them back, KFC created the Golden Prawn System (GPS) to hijack families on road trips, on screen, and on the road. The campaign leveraged KFC's Holiday Bucket with fried shrimp (Golden Prawns) that...