Campaign details
Brand: Goodday ChargeBrand owner: Etika GroupAgency: Dentsu LHSMarket: MalaysiaIndustries: Milk & dairy drinksMedia channels: Integrated, Online video, Other & ambient media, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Product sampling, Public relations, Radio & audio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Goodday identified an opportunity in the overlapping consumption of chocolate milk and malt drinkers, for the brand to grow and expand further. However, the chocolate malt giant dominated 65% of market share, boosted by its street credentials as a...