Campaign details
Brand: Volkswagen IndiaBrand Owner: Volkswagen GroupLead Agency: DDB Mudra GroupContributing Agencies: 22 Feet Tribal WorldwideCountry: IndiaIndustries: Automakers & marquesMedia Channels: Newspapers, Online display, Online video, Programmatic display, Social media, Websites & micrositesBudget: 1 - 3 million
Executive summary
In the aftermath of the global diesel crisis, Volkswagen India found itself in a tight spot – the diesel crisis in other parts of the world was negatively impacting VW's brand image and sales in India, without any evidence of cars in India violating Indian...