Campaign details
Brand: FordBrand owner: FordAgency: Mindshare VietnamCountry: VietnamIndustries: Automakers & marquesMedia channels: Online display, Programmatic display, Search marketingBudget: Up to 500k
Executive summary
Ford set out to improve its consumer experience through taking a consumer-centric approach to make the car-purchase journey less complex. As consumer demand was rising, so was the competition in Vietnam's car industry, making smarter use of data more crucial than ever.
A data-driven marketing initiative, led by regional strategic guidelines, was deployed in Vietnam from the start of 2019. In the first...