Campaign details
Brand: FinelineBrand owner: Neo Corporate Co. LtdLead agency: Hogarth Worldwide (Thailand) Ltd.Country: ThailandIndustries: Laundry productsMedia channels: Content marketing, Events & experiential, Magazines - consumer, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Social media, TelevisionBudget: 3 - 5 million
Executive summary
Fineline, a Thai laundry care brand, was losing ground in an overcrowded market. Due to the brand’s attempts to follow category trends, it was lost in a sea of a hundred other fabric care brands and was failing to stand out. As a smaller...