Campaign details
Brand: Emirates Integrated Telecommunication CompanyBrand Owner: Emirates Integrated Telecommunication CompanyLead Agency: StarcomContributing Agencies: Leo Burnett, MSLGroupCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia Channels: Online video, Public relations, Radio, Social media, TelevisionBudget: Up to 500k
Executive summary
Ramadan is the Super Bowl of the ad industry in the Middle East, 30 days in a row. During this month of fasting, consumers are bombarded with offers across online and offline channels, be they for food, telecommunications, or fashion.
At a time where the social...