Campaign details
Brand: DettolBrand owner: RB IndiaLead agency: McCann Worldgroup IndiaContributing agency: QED CommunicationsMarket: IndiaIndustries: Cleaners & detergentsMedia channels: Events & experiential, Livestreaming, Online video, Outdoor, out-of-home, Print - general, unspecified, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Dettol is an 86-year-old legacy brand that paved the way to show how a brand can earn the trust of millennial mothers, in a world where its equity was declining. As a legacy brand, it changed the paradigm of...