Campaign details
Brand: ComfortBrand owner: UnileverAgency: F.bizMarket: BrazilIndustries: Laundry productsMedia channels: Online video, Social media, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
Present for more than 40 years in homes and a pioneer in its category, in recent years Comfort has suffered a loss of share in relation to the competition – due to lack of media investment or a change in brand perception. The starting point was to generate a significant impact not only in its messaging, but also in the fortunes of the...