Campaign details
Brand: ColorsBrand owner: Viacom18Lead agency: Leo Burnett OrchardContributing agencies: Midas Next, Hansa, Market MenCountry: IndiaIndustries: Media & publishing: TV channelsMedia channels: Social media, Television, Outdoor, out-of-homeBudget: 500k - 1 million
Executive summary
Colors TV, the largest general entertainment channel in India, was to launch a mythology show based on a goddess, Mahakaali, who is associated with destruction in Hindu mythology, and make it stand out to viewers from amongst many other mythology shows running on various channels. Also, it was to come in...