Campaign details
Brand: ClearBrand Owner: UnileverLead Agency: PHD TaiwanCountry: TaiwanIndustries: Hair careMedia Channels: Content marketing, Programmatic display, Search marketing, Social media, Websites & micrositesBudget: 3 - 5 million
Executive Summary
The male shampoo segment was identified as a growth opportunity for Clear Shampoo in Taiwan. We had to compete with the big guy, Head & Shoulders, and other new male shampoo brands in the market for share of mind. We took a different strategic approach to win the hearts of our male target audience. Instead of going for...