Campaign details
Brand: ChevroletBrand owner: General MotorsLead agency: Commonwealth McCannCountry: MexicoIndustries: Automakers & marquesMedia channels: Cinema, content marketing, Online display, Online video, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 3 - 5 million
Executive summary
Conquering the heart of the new generation
Chevrolet has built its name over the years, becoming a brand of tradition in Mexico. Over the past four years, Find New Roads has become a mantra, but real brand rejuvenation hadn't been completed.
We needed a strong brand statement that could...