Chevrolet: A new generation of cars for a new generation of drivers

Car brand Chevrolet created five car marque ambassadors and a 360-degree campaign around them to update the brand and boost sales in Mexico.

Campaign details

Brand: ChevroletBrand owner: General MotorsLead agency: Commonwealth McCannCountry: MexicoIndustries: Automakers & marquesMedia channels: Cinema, content marketing, Online display, Online video, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: 3 - 5 million

Executive summary

Conquering the heart of the new generation

Chevrolet has built its name over the years, becoming a brand of tradition in Mexico. Over the past four years, Find New Roads has become a mantra, but real brand rejuvenation hadn't been completed.

We needed a strong brand statement that could...

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