Campaign details
Brand: Big Brothers Big Sisters of Tampa BayBrand owner: Big Brothers Big Sisters of Tampa BayLead agency: 22squaredCountry: United StatesIndustries: Charities & voluntary organisationsMedia channels: Online display, Online video, Programmatic display, Social mediaBudget: No budget
Executive summary
Big Brothers Big Sisters Tampa Bay (BBBSTB) had a problem: too many 'little brothers', and not enough 'big brothers.' And with volunteerism at a 14-year low, the challenge loomed even larger.
To convince Florida men to become 'big brothers', we recruited the help of an unexpected ally –...