Campaign details
Brand: BentleyBrand owner: Volkswagen GroupLead agency: PHD Media Global BusinessContributing agencies: Unit9, Keko LondonMarket: Asia (general region), Australia, Europe (general region), Middle East and North Africa (general region) New Zealand Industries: Luxury automotiveMedia channels: Content marketing, Online display, Online video, Other & ambient media, Programmatic display, Radio & audio, Social media, Virtual & augmentedralitry, Websites & micrositesBudget: 500k - 1 million
Executive summary
Bentley's traditional audience was in decline, so it needed to appeal to the next generation of customers. The challenge...