Campaign details
Brand: Atlantis, The Palm, DubaiBrand owner: Atlantis Hotels & ResortsLead agency: FP7/DXBContributing agencies: Magna MENA, Mint MENA, We Fly CoachCountry: United Kingdom, United Arab EmiratesIndustries: HotelsMedia channels: Games & competitions, Online display, Online video, Outdoor, out-of-home, Radio & audio, Search marketing, Social mediaBudget: Up to 500k
Executive summary
To increase the influx of tourists to luxury resort Atlantis, The Palm Dubai during summer 2017 – since existing high-value routes like Eastern Europe, China and India weren't forecast to grow further – we uncovered the...