Campaign details
Brand: AquaguardBrand owner: Eureka Forbes Ltd.Lead agency: Triton CommunicationsCountry: IndiaIndustries: Home appliancesMedia channels: Online display, Online video, Social, Websites & micrositesBudget: Up to 500k
Executive summary
Water-borne diseases strike millions of Indians every year. Aquaguard, India's leading purifier brand, decided to impact the vast majority who can't afford water purifiers.
It created the Jal Daan (Gift of Water) movement, which urged homes with purifiers to pledge and share healthy water with the less privileged who visited their homes daily (the domestic help, etc.), giving people the opportunity...